What They’re Thinking
This group is in a big transition: they’re no longer little kids, and they want to be teens. For them, the “peer group” has a major influence on many of their decisions. They’re looking for the next cool thing, and they always want their friends to think they’re cool. They are more nutrition savvy and conscious of their appearance and overall fitness.
What They Like
They are sure of one thing: they don’t want to eat (or be served) like little kids! In their minds, they are NOT children. Flavors that might seem ethnic to you are considered mainstream by tweens. Spicier foods are a mainstay for them, and what may be too spicy for a kid is perfect for tweens.
What That Means to You
Tweens are a bit more sophisticated when it comes to seafood. They may have experienced grilled fish or eaten fried shrimp, calamari or clams. You can do more here to deliver the menu variety they desire without a high potential for rejection. Spices and ethnic flavors are key, so delivering both mainstream and more sophisticated seafood in these preparations helps drive demand and boost your ADP.
What To Serve
Generous portions are key here, as is a little kick of spice. Anything that has that Grab ‘n Go feel of a local restaurant is always popular. Try these hot new products to spice up your Tween menu:
FPI Products:
-
Oven Ready Spicy Breaded Popcorn Shrimp - CN110 count
-
Oven Ready Italian-Style Reduced Sodium Brd Mozzarella Sticks - CN.84 oz
-
Oven Ready Tortilla Crusted Pollock Strips - CN1.5 oz
Viking Products:
-
Krispy Krunchy Alaska Pollock Clippers - CN2.3 oz
-
Potato Crunch Alaska Pollock Nuggets - CN1 oz
-
Southern Cornmeal Alaska Pollock Strip - CN1.51 oz
